MoCA CT
Part 1: Introduction
Part 1.1. Overview / Summary
Goal: Quickly communicate what the project is, why it matters, and your role
"Elevator Pitch" Opening (1 paragraph): State the user problem (non-profit leaders frustrated by complex CRMs), your solution (Airdonor's value-driven insight), and your direct role (Solo Founder, Product Designer). This is your immediate hook.
Airdonor is a modern CRM purpose-built for nonprofits. It helps teams track donors, manage campaigns and events, and engage supporters more intelligently. Unlike traditional fundraising software—often expensive, bloated, or clunky—Airdonor is designed to be fast, flexible, and intuitive for smaller organizations with lean teams. I built it to serve the real workflows of Executive Directors, Development Managers, and Operations staff based on direct research and interviews.
I led the project end-to-end as a solo founder, from UX research and wireframes to fullstack implementation and launch.